The Race for the White House has thus far been quite interesting. I will just say, please be sure to get out and vote. If you work for Starbucks, you’ve likely heard this message from your boss in the past week or so.
Coffee company Starbucks is urging its American employees to register to vote, chairman and CEO Howard Schultz wrote in a letter on Monday.
“For decades we’ve created meaningful connections with our customers and served communities. We’re about to answer these questions once again by addressing a problem that many partners have identified as extremely important: increasing voter registration and participation across America.”
The company will be using TurboVote to make it easy for all U.S. employees to register to vote from both computers and mobile devices. Schultz said that he got the idea from a February forum with employees in Brooklyn when he asked what the company could do to emphasize citizenship.
There were even rumors last year that Schultz was considering a campaign for the White House himself, which he shut down with an August op-ed in the New York Times. However, that doesn’t mean that the CEO is loving the current batch of presidential candidates. Last month, Schultz said that the US presidential election has turned into a “circus” and he has “grave concern” about the country’s future.
This is not the first time Starbucks has promoted voting; they gave customers who said they voted on Election Day in 2008 a free cup of coffee. Here’s a flashback: