Happy #InternationalWomensDay! Timeline are flooded as brands, individuals and organizations celebrate the social, economic, cultural and political achievement of women. This year’s theme is, A Pledge for Parity: to help women and girls achieve their ambitions, call for gender-balanced leadership, respect and value difference, develop more inclusive and flexible cultures or root out workplace bias.
A brand that stepped up to the call is Brawny with their #StrengthHasNoGender campaign, which I LOVE.
Brawny has swapped its iconic Brawny Man mascot with four powerful women—each of who is making a difference in her own way. While you won’t find the women on the packaging, their images will appear on the brand’s social media accounts throughout Women’s History Month.
The “#StrengthHasNoGender” campaign showcases CEO and president of Alvarado Construction Linda Alvarado; WNBA player Swin Cash; firefighter Maureen Stoecklein; and dean and president of the Morehouse School of Medicine Dr. Valerie Montgomery Rice. The brand chose women who embody strength and resilience in male-dominated fields. Each woman stars in a short documentary showing how she has overcome adversity. They all sport the traditional red and black Brawny Man flannel, too.
Check them out: