The holiday season usually brings forth images of lights, smiles and abundant holiday cheer. Rarely would one consider the reality of domestic violence.
“The Window Project,” which, from Dec. 6-13, appears in the window of the Untitled & Co. store in Toronto’s Fashion District. The project was made for the Ontario Association of Interval & Transition Houses (OAITH), in partnership with the Yellow Brick House.
From a distance, the display looks l, “normal.” A family sits at table in Christmas sweaters, surrounded by decorations. Moments in, the man’s hand flips upward in a disturbingly recognizable gesture; the woman’s upper body reflexively pulls back.
Levels of domestic abuse and suicide spike dramatically over the holiday season, the video claims. Per Yellow Brick House, transitional shelters see a 30 percent average rise in support calls. Window shoppers can stop the abuse, halting the display for 60 seconds at a time, by texting a donation of $5 to OAITH. This money will fund support for women and families impacted in Canada.
This is an excellent idea. All to often we focus on only holiday cheer. While I love a big cup of cheer and will have a few rounds with the best of them, it’s important to take a look at the reason for the season beyond the superficial.