The worse part about using a BlackBerry has to be the fact that I’m limited when it comes to emojis – IJS.
While everyone is excited for the possibilities of being able to express themselves using slices of bacon, eggplants and middle fingers, I’m limited to smiley faces. So, as you can imagine, with Apple’s latest release, an emoji for good, I’m pissed!
Recently, Apple released an emoji which could make a huge difference in the lives of bullied children and teens. The symbol is meant to help bystanders and victims, via social social media and text message, call out cruel comments and harassment, and support those who are bullied.
While the emoji will live on the iPhone keyboard, it’s the centerpiece of an anti-bullying initiative called I Am A Witness and launched by the Ad Council.
I Am A Witness was created in partnership with Johnson & Johnson, Apple, Google, Facebook, Adobe and Twitter. Some of these tech companies have been criticized for not providing their users with the means to adequately stop or report online harassment. This campaign offers another approach to the problem, something both companies and users can get behind.
The Ad Council tested the emoji with teens this year, hoping it might empower them to confront bullying behavior and comfort victims.
This is pretty damn awesome. Maybe I’ll get rid of my BlackBerry. For now, check out the spots which the Ad Council put out for the emoji launch.