It’s a damn shame that in a few days we will hit October 1st. Time is flying! For now, it seems like people, namely celebrities and some cause marketing fashionistas, are holding on to what remains of the year by way of 9.26.15.
First up: Beyoncé, Coldplay, Pearl Jam will headline the 2015 Global Citizen Festival in NY. Coldplay Front-man, Chris Martin, serves as creative director for the event and is fresh from his visit to India with The Global Poverty Project, where he played a surprise gig last week. The festival will take place on New York’s Great Lawn in Central Park tomorrow. There will also be an one-hour special from the concert set to air on Sunday, September 27 on NBC and September 28 on BBC One in the UK. Other media partners include MSNBC, live-streaming host YouTube (sponsored by T-Mobile), iHeartRadio (an audio live-stream will be broadcast on iHeartRadio.com) and Tidal, which will also stream the audio of the concert on Tidal.com as well as via the Tidal app. Free tickets were available for those who went to globalcitizenfestival.com, and pledged to take an “Action Journey” — which included making phone calls, volunteering, donating clothing at H&M or participating in another effort to encourage the U.S. State Department to dedicate 50% of its foreign aid budget to the world’s poorest countries.
The tickets are all “sold out” 😦
But you can catch the live-stream below 🙂
On a smaller scale (which is just as important), clothier Eileen Fisher will see to it that 10% of proceeds from 9.26.15 go to various local charities which support women and girls.
Eileen Fisher annually awards Activating Leadership Grants of $5,000 or more to grass-roots organizations which share its goals of activating leadership. To date, the company has awarded nearly $2 million to 56 organizations via the grant program since its inception in 2010. Brick and mortar stores also hosts special events twice a year where a percentage of proceeds are donated to a local nonprofit organization chosen by local employees. Those interested in becoming a recipient in that program simply contact the store directly. Learn more about the organizations that will be supported by clicking below.
September is ending rather nicely.