I am rarely home on Friday night but after a doosie of a week (more on that another time), I nestled on my couch, flipped on the TV (yes, I still own one) and was surprised to see that Hollywood was hard at work towards a better tomorrow simultaneously on all of the major networks.
Celebrities including Jessica Biel, Kristen Bell and Austin Mahone all came together this evening in Santa Monica, Calif. for the Think It Up telecast, a fundraiser aimed to support students and teachers across the nation.
Justin Bieber kicked off the hour-long event with a performance of his new song “What Do You Mean?” before handing it off to a number of A-listers who discussed the current state of education, and what everyone can do to improve it.
Ryan Seacrest, Jennifer Garner, Wilmer Valderrama and Halle Berry were on hand to reminisce about their own classroom days, and Matthew McConaughey took viewers inside U.S. schools working to unlock student potential.
Audience members were brought to their feet as Big Sean closed the show with a moving rendition of “One Man Can Change the World.”
Think It Up is an initiative of the Entertainment Industry Foundation charitable organization, created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to re-frame the public discussion about education, create a culture of excitement about learning everywhere in America and build a sense of optimism about the potential of education in classrooms across the country.
Overall, it was a good show and informative too. I love the idea of tapping into celeb power for good. I do wish that just as the networks were taken over there was a more prominent social media component to the fundraiser. That was noticeably missing and would have been appropriate given the subject-matter. Perhaps next time? Learn more here.