I truly believe that “what’s next,” in marketing is what has always been. Being an individual is a start.
“Audience of One,” fits the bill.
Pusha T, actor/director Grigoriy Dobrygin, Japanese designer Yoon, Chinese designers VJ Mian, and Mexican illustrator Smithe all star in the ad. The campaign also features a “pay it forward” component, wherein the five stars will shine a light on other creative people tied to the hashtag, #OriginalSuperstar.
I love it.