I am not a soda drinker but dammit, I love a good ad campaign.
Dubai-based agency FP7/DXB, part of McCann Worldgroup, created special cans for the month of Ramadan that feature only the iconic Coca-Cola ribbon and the message, “Labels are for cans, not for people.”
The cans are part of the brand’s “Let’s take an extra second,” campaign which invites people around the world to take time to get to know people and banish their stereotypes and preconceptions.
The new cans also say a lot about today’s branding landscape, without saying anything at all. Corporate logos are evolving to become simpler and flatter, and doing it faster.
Coca-Cola’s enduring look can go simpler without sacrificing design identity; that ribbon is enough to let us know what’s in store.
Coincidentally, The can below came with my recent takeout order. Some labels are just fine by me.