2013 Cause Marketing Halo Award Winners

Cause Marketing Forum’s 2013 Conference in Chicago came and went. Sadly, my plans to attend fell flat but there’s always next year! One of the highlights of the gathering are the Cause Marketing Halo Awards.

The Cause Marketing Halo Awards are North American cause marketing’s highest honor — and the subject of an annual special section in Advertising Age. Each year, one company and one nonprofit is recognized for overall excellence in cause marketing with a Golden Halo Award. Halo_logo

Here are this year’s winners:

Best Transactional Campaign Winners

GOLD: Million Moment Mission: LL Bean & National Park Foundation
SILVER: A Very Special Christmas:  Big Machine Label Group, Clear Channel Communities & Special Olympics International

Best Social Media Campaign Winners

GOLD: TELUS + Free The Children Campaign
SILVER: Inner Strength: Brawny Towels & Wounded Warrior Project

Best Message-Focused Campaign Winners

GOLD: Time Warner Cable Brings Space Shuttle Endeavour Home:  Time  Warner Cable & California Science Center
SILVER: Give, Get & Save the Rainforest:  Macy’s & The Nature Conservancy

Best Video Winners

GOLD: Warriors in Pink: Ford Motor Company & Various Nonprofit Organizations
SILVER: We Can Be Heroes:  Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps

Best Health-Related Campaign Winners

GOLD: Every Step Counts:  Kohl’s Department Stores & Susan G. Komen Southeast Wisconsin
SILVER: Do It For The Girls!:  P&G’s GIVE Hope & The National Breast Cancer Foundation

Best Environmental or Animal Campaign Winners

GOLD: Million Moment Mission:  LL Bean & National Park Foundation
SILVER: Take a Load Off:  Procter & Gamble & Alliance to Save Energy

Best Business Model Integration Winners

GOLD: TerraCycle
SILVER: Warby Parker

Best Social Service Campaign Winners

GOLD: Brewing the American Dream:  Samuel Adams Brewing & ACCION U.S. Network
SILVER: Building Community:  ARAMARK & Families International Inc.

Best Education Campaign Winners

GOLD: Turning Agents into Educators: Horace Mann & DonorsChoose.org
SILVER: Tools for Classrooms:  Chase, Clear Channel & DonorsChoose.org

Best Print Campaign Winners

GOLD: Let’s Solve This: ExxonMobile
We Can Be Heroes:  
Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps

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