These days, everyone is being a tad more mindful about just how much money they donate to charities. The basic formula is that you should donate to organizations that are achieving real and measurable impact, and trust them to spend your money effectively doing that.
But is it really that simple?
Dan Pallotta’s TED talk “The way we think about charity is dead wrong” explains that tying nonprofit salaries to impact, advertising, and taking risks prevent most non-profits from doing what they were built to do: good.
Check out Pallotta’s argument here: