I recently heard that membership to online dating sites see a tremendous spike in January. It could be the need to cuddle up with someone special during the cold winter months or get a jump on a resolution to find that special someone.
Whatever it is, those who are in the market won’t find a shortage of platforms to sign up on based on your interests. There’s BlackPeopleMeet, ChristianSingles, FarmersOnly (I still can’t believe that one), ChristianSingles, JDate…the list goes on and on.
It’s a dating site that matches people based on the causes they support, like the environment or women’s rights.
YourCauseorMine.com has all the trimmings of a normal dating site, with boxes to check for body type, religion, and whether you want children. But adding the cause component makes a big difference: instead of letting you connect over an awkward coffee, YourCauseOrMine suggests local volunteer events to attend together.
The free service targets those 18 – 65 and matches based on stated interests, as well as activity on the site: what profiles you view, whom you message, and what events you attend. CEO Fred Roby, a former senior manager at MySpace, helped develop the algorithms behind MySpace’s newsfeed, and he’s using some of the same principles with YourCauseOrMine.
It’s a cute premise. Do you think it’ll work?