More help is on the way for victims of Superstorm Sandy. The Walt Disney Company and ABC Television Group has designated today as a “Day of Giving.”
It all kicked off a few minutes ago with, “Good Morning America” and will run through, “Jimmy Kimmel Live.” It is an unprecedented and impressive coordinated effort on all ABC television shows to help those impacted by the storm by making a contribution to the American Red Cross. The call to action will reach millions of viewers.
The move was added to Disney’s existing relief and rebuilding efforts, which includes the $2 million commitment announced by Disney CEO Bob Iger on Thursday. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts.
“The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving,'” said Anne Sweeney, president of Disney-ABC Television Group. “To do what Americans do best, and pull together in support of those who are suffering.”
“Good Morning America” will dedicate the entire 8 a.m. hour to raising money for Sandy relief efforts. Then on “LIVE! with Kelly and Michael,” the show will integrate the message of giving into their Halloween episode, which had been moved due to the storm.
The “Day of Giving” message will continue on “The View,” “The Chew,” “Katie,” all Eyewitness News shows and on “World News with Diane Sawyer.” “Dancing With The Stars” also plans to personalize sections of the live show to the message of giving.
Here’s how you can participate in ABC’s “Day of Giving:”
- TEXT: Text ABC to 90999 to give a $10 donation to the Red Cross.
- ONLINE: Go to http://www.redcross.org/abc to make a donation of any amount.
- BY PHONE: Call 1-800-HELP-NOW. This number will bypass all the other menu options and direct your call to Hurricane Sandy relief.