Facebook. Twitter. Jumo. Oh My!

I’m obsessed with the idea of using the web to change the world. Yes, it can get complicated. And most non-profit orgs barely have the time to set up and maintain Twitter accounts. But if you can get a strategy going, there’s the opportunity to gain exposure of your mission to a whole new audience.

One of the co-founders of Facebook, Chris Hughes has plans to make the whole process easier.  Chris recently announced that his next project will be Jumo, a new social network set to start in the fall that will help people find causes and nonprofit organizations that they care about.

Jumo—which means “together in concert” in Yoruba, a West African language—will be designed to take advantage of content that has already been created elsewhere and offer robust tools for sharing content. The organization hopes to raise a little more than $2-million to start the site and is linked with several grant makers, including the Ford, John S. and James L. Knight, and Rockefeller Foundations.

In the next few months, Jumo seeks to attract visitors who will help the site make it easier for people to find opportunities to give, volunteer, and advocate in ways that best suit their interests. If you visit the site and express interest in finding out more, you are asked a series of wide-ranging questions that gauges their personal interests, likes and dislikes, and political beliefs. My favorite? : Would you say the world is getting better or worse?

The site will analyze how people who had similar answers respond to different causes and different giving and volunteering opportunities, and then use the information to determine what is most likely to appeal to them.

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