Cause Marketing Feature: Campbells and Woman’s Day Presents the Seventh Annual Red Dress Awards

Remember the slogan, “Campbell’s Soup is Good Food”? Well I do. And now that I have aged myself, we can move along.

Apparently Campbell’s is living up to that old slogan. Today, the Campbell Soup Company and Woman’s Day magazine’s 7th Annual Red Dress Awards will commemorate American Heart Month by honoring four women who have made significant contributions to the fight against heart disease, the number one killer of women.

This year’s Red Dress Awards will be held on at The Allen Room at Frederick P. Rose Hall, home of Jazz at Lincoln Center. The View’s Sherri Shepherd will emcee the event, which will feature performances byMary J. Blige, Colbie Caillat and Anthony Hamilton, as well as appearances by Larry King, Jennie Garth, Tim Gunn andDancing with the Stars’ Anna Trebunskaya and Jonathan Roberts.

The soup company along with Project Runway’s Tim Gunn are also working to help make heart health fashionable. Gunn has been encouraging people to design a Campbell red dress inspired by their heart-health hero to raise awareness and funds for the American Heart Association’s Go Red For Women movement. Starting in January, people began voting for their favorite finalist’s story and inspired red dress design at CampbellsAddressYourHeart.com to trigger a$1 donation from Campbell to the cause (up to $625,000). Gunn and the winner will debut the original red dress design at tonight’s awards ceremony. People can continue to generate contributions to AHA throughout February by clicking on the photo of the winning dress on the website.

For the second year in a row, all proceeds from the event will be donated to The Larry King Cardiac Foundation. Established in 1988 by Larry King, the Foundation provides funding for life saving cardiac procedures for individuals who, due to limited means and no insurance, would be otherwise unable to receive lifesaving treatment. The 2010 Red Dress Award honorees will be featured in the March issue of Woman’s Day, on newsstands February 9th. For more information on Woman’s Day Red Dress Awards, log onto http://www.womansday.com/reddress.

 

 

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