89,724 malaria nets will be distributed in total, thanks to word-of-mouth on Twitter. The nets will be distributed in the Senagalese towns of Seraya and Vélingara; each person at risk for malaria will get a net to protect him or her from the mosquitoes that carry the disease.
It was about a year ago that Malaria No More went viral with its “Nets Save Lives” campaign on Twitter. The initiative kicked off on World Malaria Day 2009, and the current Twitter initiative will conclude just in time for World Malaria Day 2010. The most retweeted message last World Malaria Day was: “Every 30 seconds a child dies from Malaria. Nets save lives. Support World Malaria Day = http://www.MalariaNoMore.org.” Celebrities like Ashton Kutcher, P.Diddy, Oprah Winfrey and others helped make it happen.