There’s been a great deal of buzz lately about non-profit organization’s adapting to social media. Apparently there is a love/ hate relationship going on – big time. While some 88% of execs at US non-profit organizations are currently experimenting with social media, two-thirds of them, surveyed by Weber Shandwick and KRC Research, believe that traditional media – including coverage in newspapers, magazines, television and radio – are more effective at supporting fundraising efforts than social media. Yet, 67% of respondents see social media as successful in helping their organization’s reach broad external audiences and 61% say the rewards outweigh the risks, the study found.
That leaves us in quite a conundrum, doesn’t it? And I don’t know about you, but I’m confused.
It is my guess that non-profit organizations are confused as well. Social media tools and terms change within the blink of an eye and many non-profits are already stretched thin. I can say from my own experience, it took a great deal of time management, tact and strategy to organize a successful campaign and then execute it.
How non-profits keep up with it all? My hope is to provide some ways to makeithappen.com.