Cause Marketing Feature: ‘WE’ Asks for 24-Hours of Your Time

 WE-tv really means it when they say, “What a difference a day makes.”

 That’s the slogan of their new national campaign which is designed to motivate women to become more involved in their local communities by pledging one full day (24 hours) of community service throughout the year. The campaign’s website, WEVolunteer.tv, powered by VolunteerMatch, makes it a snap to search for and sign up for volunteer experiences with nonprofit organizations based on location and personal interest. The site also allows participants to track the amount of hours volunteered and share their volunteer stories to inspire others.

And if the ‘warm and fuzzy’ feeling you get from doing good isn’t enough incentive,  individuals who make an online pledge at WEVolunteer.tv to volunteer will be automatically entered into WE tv’s “Chic in the City” sweepstakes for the opportunity to win a trip for two to New York City to attend a fabulous red carpet movie premiere and after-party, a two-night stay at a boutique hotel, dinner at a trendy New York City restaurant, and a $200 shopping spree at Saks Fifth Avenue. So get going ladies! Surely, we’ve all got 24 hours to spare.

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