Cause Marketing Feature: We the People…

Americans want to see companies do good. Yes, due to the current economic debacle, they want to see companies bottom lines increase. But I’m taking about doing GOOD: cause marketing.

According to a recent MediaPost article, 41% of Americans said companies should increase their spending on cause marketing. That’s major.

Apparently the thought is that we, the people, would much rather see a company spend dollars on making the world a better place before sponsoring a Knicks game.

What I find most interesting is that authenticity is a huge deal when it comes to this cause marketing stuff: we don’t want companies to just throw money at a cause and call it a day. We’re challenging them to talk the talk and walk the walk.

Kudos to us for that.

2 thoughts on “Cause Marketing Feature: We the People…

  1. Palak says:

    Wonderful post.I would put few words,that the key to a successful cause-marketing partnership is finding a cause whose mission is compatible with yours and cultivating an authentic,mutual relationship.It is also essential that the partner we choose:
    Is friendly to your business mission.
    Aligned with your values
    Able to reach the markets you want to reach
    If they don’t fit these guidelines,we should not try”work something out” as it would lead to failure of our mission.
    And the thing to remember,Cooperation for mutual gain and for the good of the world is the guiding principle behind cause marketing.

    • theajayieffect says:

      Wonderfully said! It should highlight natural partnerships or then the point is lost. Thank you so much for that!

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